Loré Loré is more than just a brand name; it's a heartfelt symbol of love, family, and cultural identity. A cherished nickname given to designer Lorena Gonzalez by her grandfather, “Loré Loré” has been a constant companion throughout her life, reminding her of her roots and the warmth of her heritage.

Lorena grew up in Melbourne as a first-generation Australian to a Chilean family, where culture and fashion were woven into her upbringing. From an early age, she was dressed in beautifully coordinated outfits, often resembling a perfectly styled doll. This sparked her love for fashion and curating the perfect ensemble, a joyful ritual she shared with her sister and cousins growing up.

Her journey with knitting began in childhood, taught to her by the women in her family. This craft became a cherished part of her life, a way to connect with her heritage and express her creativity. Lorena's passion for textiles was truly ignited when a cousin shared her knitwear portfolio. In that moment, she knew that knitwear design was her calling.

Lorena pursued this passion by studying Textile Design at RMIT University, specialising in knit construction. After graduating, what began as a simple joy in creating knitted gifts for friends and family quickly blossomed into something much more significant. The love and appreciation her creations received motivated her to continue crafting, which ultimately led her to establish Loré Loré.

During her journey, Lorena spent several years living in South Korea, where she immersed herself in the local fashion scene. The distinctive silhouettes and styling she encountered there deeply influenced her designs, adding a unique flair to her knitwear.

Upon returning to Melbourne, Lorena infused Loré Loré with a fresh perspective, expanding her accessory and knitwear lines. Her time in Korea enriched her creative vision, enabling her to blend influences with her cultural heritage.

Beyond designing, Lorena found a deep passion for sharing her craft with others. She introduced machine knitting workshops through Loré Loré, aiming to educate the community about the artistry behind handmade fashion. Her workshops focus on preserving the art of domestic machine knitting, ensuring this traditional craft continues to thrive.

Through Loré Loré, Lorena blends tradition with modern design, creating pieces that are both personal and universal. Each design reflects her journey, her love for her family, and her deep connection to her cultural heritage.